Political Leadership Survey

With a General Election due shortly, the people of the UK will be making a critical decision about who should lead the country. As a member of the management community, we want to know your judgment on the leadership qualities of a number of leading political and business figures.

This survey will be asking you about your political views. Please note that all responses will be kept completely confidential.

We anticipate the survey will take no longer than 10 minutes to complete and at the end of the survey you can opt in to a prize draw* to win one of five £50 Amazon vouchers.

All ILM questionnaires are conducted in accordance with the Market Research Society Code of Conduct. This questionnaire will therefore be completely anonymous unless you wish to take part in the prize draw. No answers or specific comments submitted will be attributed to an individual and no data will be shared with third parties.

If you require further information or have any queries about this survey, please e-mail research@i-l-m.com

Thank you for taking part in this survey. Please click on 'next' to start.

* Terms and Conditions apply (see end of the questionnaire)

Section A

We are going to ask you to rate six national and international political leaders, and three major business leaders, on five leadership dimensions, using a ten point scale. If you feel unable to make a judgement, please select D/K (don’t know) on the right of each scale. Each question asks you to rate the nine leaders in turn on each of the five leadership dimensions.

1.	Please rate the following leaders on your confidence in their general ability to do their job, either as a head of a government or as the head of a large organisation, using a scale where 0 means no confidence whatsoever and 10 means complete confidence.
		0		1		2		3		4		5		6		7		8		9		10		D/K
	Gordon Brown, leader of the Labour Party
	David Cameron,leader of the Conservative Party
	Nick Clegg, leader of the Liberal Democrats
	Angela Merkel, Chancellor of Germany
	Barack Obama, President of the United States
	Nicolas Sarkozy, President of France
	Richard Branson, of Virgin
	Rupert Murdoch, of News International
	Karren Brady, of West Ham United and The Apprentice

2.	Please rate each of the nine leaders’ level of integrity, where 0 means ‘this person is unprincipled and dishonest’ and 10 means ‘this person lives by a clear set of principles and is always honest’.
		0		1		2		3		4		5		6		7		8		9		10		D/K
	Gordon Brown, leader of the Labour Party
	David Cameron, leader of the Conservative Party
	Nick Clegg, leader of the Liberal Democrats
	Angela Merkel, Chancellor of Germany
	Barack Obama, President of the United States
	Nicolas Sarkozy, President of France
	Richard Branson, of Virgin
	Rupert Murdoch, of News International
	Karren Brady, of West Ham United and The Apprentice

3.	Please rate each of the nine leaders in terms of how clearly they seem to have a vision of the future, where 0 means that ‘this person has absolutely no vision of where they want to lead their country/organisation’ and 10 means that ‘this person has a very clear vision of where they want to lead their country/organisation’.
		0		1		2		3		4		5		6		7		8		9		10		D/K
	Gordon Brown, leader of the Labour Party
	David Cameron, leader of the Conservative Party
	Nick Clegg, leader of the Liberal Democrats
	Angela Merkel, Chancellor of Germany
	Barack Obama, President of the United States
	Nicolas Sarkozy, President of France
	Richard Branson, of Virgin
	Rupert Murdoch, of News International
	Karren Brady, of West Ham United and The Apprentice

4.	Please rate each of the nine leaders on how well they express themselves and appear to listen to what people are telling them - their ability to communicate - where 0 means that ‘this person has no ability to communicate with others and 10 means that ‘this person is a very effective communicator’.
		0		1		2		3		4		5		6		7		8		9		10		D/K
	Gordon Brown, leader of the Labour Party
	David Cameron, leader of the Conservative Party
	Nick Clegg, leader of the Liberal Democrats
	Angela Merkel, Chancellor of Germany
	Barack Obama, President of the United States
	Nicolas Sarkozy, President of France
	Richard Branson, of Virgin
	Rupert Murdoch, of News International
	Karren Brady, of West Ham United and The Apprentice

5.	Finally, please rate each of the nine leaders in terms of how well they are able to engage people and build their commitment to follow the leader, where 0 means that ‘this person is completely unable to build motivation and commitment’ and 10 means that ‘this person is exceptionally good at building motivation and commitment’.
		0		1		2		3		4		5		6		7		8		9		10		D/K
	Gordon Brown, leader of the Labour Party
	David Cameron, leader of the Conservative Party
	Nick Clegg, leader of the Liberal Democrats
	Angela Merkel, Chancellor of Germany
	Barack Obama, President of the United States
	Nicolas Sarkozy, President of France
	Richard Branson, of Virgin
	Rupert Murdoch, of News International
	Karren Brady, of West Ham United and The Apprentice

Section B

We are now going to ask you some questions about your voting history and intentions. Please note that your views will remain strictly confidential.

6.	Which party did you vote for in the last General Election (2005)?
	Labour
	Conservative
	Liberal Democrats
	Scottish National Party
	Plaid Cymru
	Sinn Féin
	Democratic Unionist Party
	Social Democratic and Labour Party
	Ulster Unionist Party
	Green
	United Kingdom Independence Party
	British National Party
	Other
	Didn't vote
	Can't remember/Prefer not to answer

7.	Which party did you vote for in the previous General Election (2001)?
	Labour
	Conservative
	Liberal Democrats
	Scottish National Party
	Plaid Cymru
	Sinn Féin
	Democratic Unionist Party
	Social Democratic and Labour Party
	Ulster Unionist Party
	Green
	United Kingdom Independence Party
	British National Party
	Other
	Didn't vote
	Can't remember/Prefer not to answer

8.	Which party do you expect to vote for in the coming General Election (2010)?
	Labour
	Conservative
	Liberal Democrats
	Scottish National Party
	Plaid Cymru
	Sinn Féin
	Democratic Unionist Party
	Social Democratic and Labour Party
	Ulster Unionist Party
	Green
	United Kingdom Independence Party
	British National Party
	Other
	Don't know/Undecided
	Don't intend to vote
	Prefer not to answer

9.	Thinking back to the last General Election in 2005, what was the most important factor that determined how you voted?
	--Click Here--The ability and/or personal qualities of the local candidate I voted forThe ability and/or personal qualities of the leader of the party I voted forThe policies of the party I voted forI felt that there was a need for a change of Government so I voted for the party most likely to achieve thatProtest vote against other party or partiesI support this party and have always voted for themPrefer not to sayDon't knowOther

	If other, please specify

10.	Now, looking forward to the coming General Election in 2010, what will be the most important factor that determines how you vote?
	--Click Here--The ability and/or personal qualities of the local candidate I vote forThe ability and/or personal qualities of the leader of the party I vote forThe policies of the party I vote forI feel that there is a need for a change of Government so I will vote for the party most likely to achieve thatI support this party and have always vote for themProtest vote against other party or partiesPrefer not to sayDon't knowOther

	If other, please specify

Section C

11.	What is your age?
	18-24
	25-29
	30-34
	35-39
	40-44
	45-49
	50-54
	55-59
	60-64
	65+
	Prefer not to say

12.	What is your gender?
	Male
	Female
	Prefer not to say

13.	In which country/region do you work (most often)?
	Scotland
	Northern Ireland
	Wales
	North West England
	North East England
	Yorkshire & Humber
	East Midlands
	West Midlands
	Eastern England & East Anglia
	London
	South West
	South East
	Outside the UK

	If you work outside the UK, please specify where

14.	To which of the following ethnic groups do you belong?
	White British
	Other white
	Indian
	Pakistani
	Bangladeshi
	Other Asian
	Black Caribbean
	Black African
	Other black
	Mixed - White and black Caribbean
	Mixed - White and black African
	Mixed - White and Asian
	Other mixed
	Chinese
	Other ethnic group (please specify)
	Prefer not to say

	If other, please specify

15.	Which of these categories best describes the industry sector in which your organisation operates?
	Health care and social services
	Education and training
	Other business services (including consultancy and advisory services)
	Military/defence
	National Government
	Local Government
	Charity
	Retail
	Wholesale, distribution, travel and transport
	Catering and hospitality
	Financial services, banking and insurance
	Leisure
	Engineering & manufacturing
	Utilities, Post and telecoms
	Media, PR and marketing
	Retired/not currently employed
	Other

	If other, please specify

16.	Which of these sectors does your organisation belong to?
	Public sector
	Private sector
	Third sector (charity, social enterprise...)

17.	Which of these categories best describes the level of your role within your organisation?
	Non-manager (you have no direct reports)
	First-line manager/Supervisor (you manage people who are not managers themselves)
	Middle manager (you manage first-line managers or other middle managers)
	Senior manager/Director (you manage middle managers or other senior managers)
	Specialist, professional, consultant or other manager with no direct reports
	CEO or equivalent (you are not managed directly by anybody)
	Other

18.	Would you like to enter our prize draw to win one of five £50 Amazon vouchers?
	Yes		No

	Please provide your contact information:
	Your name
	Your e-mail address
	Your telephone number

Terms and Conditions for Prize Draw:

A free prize draw (“the Draw”) will be held on 26 February 2010 for all persons who have submitted their completed survey by midnight on 25 February 2010. The Draw is for a chance to win a one of five £50 Amazon vouchers (the “Prizes”). The following terms and conditions apply to the Draw. The promoter of the Draw is the Institute of Leadership and Management, 1 Giltspur Street, London, EC1A 9DD (Company Number 601049 and Registered charity in England & Wales 248226 and in Scotland SC039693) (“the Promoter”).

(1) To enter the Draw you must complete and submit the Political Leadership survey, and by entering the Draw you are deemed to have accepted and be bound by these terms and conditions. (2) The Draw is open to all ILM members, except employees of the City & Guilds Group. (3) Only one entry permitted per person. (4) All entrants who have submitted a completed survey will be automatically entered into the Draw provided they have given their name and a valid email address or contact number. (5) No responsibility will be accepted for surveys which are lost, delayed, misdirected or corrupted due to any reason whatsoever. (6) No purchase is necessary to enter this Draw. (7) Entries will be accepted from 2 February 2010 until midnight on 25 February 2010.

(8)The Draw will take place on 26 February 2010. (9)The Prizes will be awarded to the first five names randomly selected. There is no prize or cash alternative offered. (10)The Promoter will endeavour to notify the winner by email or phone within 7 days of the Draw.  If the winner does not claim the Prize within one month of notification, he or she forfeits the Prize and another random winner will be selected in their place. (11)The Promoter will not be liable if the Prize does not reach a prize winner for reasons beyond its control or if the Prize is damaged during delivery. (12)The Promoter’s decision is final and no correspondence will be entered into. (13)The winner agrees to the use of his or her name in any promotional activity following the Draw.

(14)The name of the winner will be available on request after 26 March by emailing pauline.farrow@i-l-m.com. (15)The Promoter reserves the right to withdraw or amend this Draw and/or substitute the Prizes for ones of equivalent value at any time without notice. (16)These Terms and Conditions are subject to the English law and the jurisdiction of the English courts.

Thank you for taking part in this research. Please click on 'submit'.

Please note that all ILM questionnaires are conducted in accordance with the Market Research Society Code of Conduct. This questionnaire will therefore be completely anonymous unless you wish to take part in the prize draw. No answers or specific comments submitted will be attributed to an individual and no data will be shared with third parties.