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Richard Branson launches group to encourage sustainable business

Richard Branson, founder of the Virgin Group, launched an initiative aimed at encouraging businesses to put “people and planet alongside profit” today

The B Team, which was founded by Branson and Kering director Jochen Zeitz, is a not-for-profit group which promotes business as a force for social, environmental and economic good.

Branson says the initiative hopes to inspire businesses to move beyond thinking purely in terms of short-term profits. The B Team’s mission statement says that governments and charities cannot solve problems of inequality and poverty alone, and that “the private sector can and must redefine both its responsibilities and its own terms of success”.

Other B Team partners include communications entrepreneur Mo Ibrahim, Huffington Post founder Arianna Huffington, former Irish president Mary Robinson and Kathy Calvin, CEO of the United Nations Foundation.

Speaking at the launch today, Branson said: "Today we want to start a global conversation on a Plan B for business. We are working with government agencies, the social sector and business leaders to help get on top of some of the world's seemingly intractable challenges. We are keen to listen, learn and share with others to build businesses that do what's right for people and the planet."
For more information about The B Team visit www.bteam.org

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