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Dragons’ Den star Levi Roots helps budding entrepreneurs

Alexis Thompson

Levi Roots meets Prime Minister Gordon Brown

Reggae Reggae Sauce creator, Levi Roots backs new government scheme to encourage jobseekers to launch their own businesses

Levi Roots, star of the TV show Dragons’ Den, is teaming up with Jobcentre Plus to encourage jobseekers to consider setting up their own businesses with the help of a new government scheme.

The New Enterprise Allowance gives jobseekers access to expert business mentoring and a weekly allowance of more than £1,200 to help them get their ideas off the ground. Nearly 1,000 new businesses are being established every month thanks to the scheme, with around 20,000 set up in total since its launch.

Levi Roots, the entrepreneur behind Reggae Reggae Sauce which became a hit after appearing on Dragons’ Den, said:  “It’s a great scheme that offers expert mentoring and cash to support you while you're starting up.”

Many people want to look after themselves and their families by starting their own business
He is now sharing his experience by mentoring Dean Clarke, a young and budding entrepreneur who has already benefited from the scheme.
In February Dean, 28 from south London, launched his new business selling custom designed skateboards and clothing with the help of The New Enterprise Allowance. He is now hoping his brand ‘r3v3r3nt’ will become global.

Minister for Employment, Mark Hoban added: “Many people want to look after themselves and their families by starting their own business.

“We have helped nearly 20,000 budding entrepreneurs to do just that through the New Enterprise Allowance. I want to see many more unemployed people start a business of their own.”


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