RB: In Europe, we reduced our carbon footprint by 90% since 1996, our benchmark year
RB: Our main European production location runs on 100% renewable energy, a closed waterloop and no waste to landfill. We use 49% recycled content globally
ILM: How are you getting your staff more involved in sustainability and being eco-friendly?
RB: Everyone’s involved, from the factory to the boardroom – we have special sustainability ambassadors who drive the agenda. The first step was to start a war on waste energy, material and time. Everyone got involved and reaped the benefits
ILM: Do you think it's the small changes that make a difference and ultimately help the environment?
RB: I'd rather see small changes than no changes, however, radical changes are needed to make the real difference
ILM: How important is it for businesses to get environment on the agenda?
RB: Critical, it is how business should be done not just for people and the environment, but also to boost your bottom line. I meet many leaders of sustainable companies who confirm that radical sustainability is not only possible, its pays.
ILM: I imagine it's about changing attitudes too - unfortunately many don't see the environmental as critically important
RB: Nothing better than to work together on reversing the trend of plundering the earth's resources in unsustainable measure
ILM: Have you found that your initiatives have helped create a more successful business?
RB: Sustainability has been great boost for global visibility, employee engagement, innovation and future resilience. We have become a business willing to challenge status quo "for a better way": doing good has helped us doing well
ILM: What can managers do to shift their focus on becoming more sustainable?
RB: Question the fundamentals of the business, set ambitious goals, empower your people, co-innovate. Look for answer in the whole supply chain. Too often we simply act on a business case that adds up. Let's not forget to apply conviction. "There has to be a better way”