Top tips for better business writing
Fri Apr 26, 2013 2:48 PM
Three big tips for sharper business writing from Nick Parker, creative director at communications agency The Writer
First things first – find out if your company has a tone of voice. If it does, use it. But do these things at the very least:
Write more like you speak (even if you’re saying something serious).
No one likes business-speak – it’s not clear and the message gets lost. So write more like you speak and your reader will understand you first time. The Writer’s research proves it.
How to check: Read your writing out loud. If you’re putting on a funny voice, like a 1950s newsreader, it’s not natural.
Ditch the HR jargon
Never assume your reader knows what ‘collaborative delivery’ means. So say it how it is to avoid confusing them – ‘working together’ sounds more human anyway.
How to check: Look at your writing from the reader’s point of view – will they understand it?
Most business writing is too long. So say your main point first and leave out any waffle.
How to check: Will your reader get your main point in the first paragraph?