Keeping up appearances
Fri Jun 06, 2014 11:37 AM
Appearances count for a lot when you’re regularly meeting clients, attending events within your sector and hosting events within your own offices. SilverDoor’s Rebecca Mansfield explains why your wardrobe choice may influence the way you are perceived
Define the dress code
Some companies have a smart-casual dress code, but what does this mean? The ambiguity will undoubtedly lead to employees pushing the boundaries and dressing however they like. Nobody wants to be the person who politely suggests that a top is too revealing or someone’s shoes are too scruffy - it’s an unnecessary embarrassment. The SilverDoor company dress code is very simple and clearly defined in an induction handbook. We ask men to wear a regular suit, ironed shirt with a tie and jacket to hand, be clean shaven, and to make sure shoes are black and polished. We ask women to wear smart, formal clothes; have well groomed hair, wear tights and if wearing makeup then we ask it to be subtle.
A suit is for more than just meetings
We regularly meet with clients and property partners; attend property viewings and industry events such as SABA (Serviced Apartments Bookers Association). It would be easy to put in the extra effort for pre-planned engagements, but in a dynamic business environment you have to be prepared for a spur-of-the-moment meeting. Employees are company ambassadors and if they’re not dressed to a standard that a client expects then what does that say about the company?
Get dressed in the morning expecting to see someone important and you’ll walk to work feeling confident. A clean shave, styled hair and polished shoes; it’s this attention to detail that make the difference and shows you care about who you’re meeting. If you look presentable your boss will be more likely to assign you to attend meetings and networking opportunities on behalf of the company. Suit up, show you mean business and you’ll be taken seriously.
This isn’t to say you have to dress like somebody you’re not. Adhering to company policy isn’t all about restrictions and conforming to every single stitch of clothing. A dress code is there as a guide and you can always incorporate your own style. We have regular visitors to our office and therefore we insist on everyone making a conscious effort to reflect the people that walk through the door. This is to ensure that they take us seriously and see an element of their own personality in our company. A dress code isn’t there to suppress an employee’s dress sense; it’s there to provide a familiar look that’s carried through every part of the business.