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More firms set to hire working mums

Helen Mayson

Mum at home vs at work

Research from Regus suggests that more employers are open to hiring working mothers – with flexible working vital to attract and retain this talent

A fifth of businesses in the UK are planning to hire more working mothers than they did a year ago, according to a new survey of over 4,000 employers conducted by global workplace provider Regus.

The majority of employers (81%) surveyed said that flexible working plays an important part in attracting and retaining working mothers, not only allowing existing staff to stay in roles but also offering mums who have been out of the workforce a way back in that fits around family commitments, says Celia Donne, Global Operations Director at Regus.

“There is a vast amount of untapped potential among skilled and experienced mothers who are unable to work due to family commitments,” she says. “Flexible working enables companies to tap into this important talent supply and offer returning mothers a way back into the workforce.”

It is evident that businesses need to reassess their use of flexible working to attract top female talent

Almost two thirds (73%) of respondents to the survey said they valued returning mothers for their experience and skills, with working mothers seen as more reliable (24%) and organised (29%) than other staff. Returning mothers were also reported to be very hardworking (18%) and to be more caring workers (17%).

And ambition also plays a part in the desire to get more working mums back in the workforce, as professionals said they also value working mothers’ drive to prove their worth (20%).

“With reports suggesting that if the number of women in the workforce reached the same as that of men national GDP growth could be up to 10% higher[2], the case for increasing flexible working is very strong,” says Donne. “Add to that the value placed on returning mothers and it is evident that businesses need to reassess their use of flexible working to attract top female talent.”

 

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